Popeyes is a latecomer in the fast-food industry with low brand awareness, regardless of their outstanding chicken dishes. To increase performance, both online and on-site, f\adigital devises Conversion Bot (a highly targeted model), plus social strategies to generate conversation. After 6 months, Popeyes starts to witness:

• page likes increases by 200%
• over 500,000 engagement
• over 50 million FB impressions
• over 150,000 participants in digital campaigns
• 45,000 shows-up at stores