Popeyes is a latecomer in the fast-food industry with low brand awareness, regardless of their outstanding chicken dishes. To increase performance, both online and on-site, f\adigital devises Conversion Bot (a highly targeted model), plus social strategies to generate conversation. After 6 months, Popeyes starts to witness:

  • page likes increases by 200%
  • over 500,000 engagement
  • over 50 million FB impressions
  • over 150,000 participants in digital campaigns
  • 45,000 shows-up at stores
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