For big names like Huggies, building brand love is a vital factor in nurturing loyal customers. Upon their new product launch in Vietnam, f\adigital has boosted a touch of emotional values in their video marketing campaign and make it viral on social networks. The results are:

• over 16 million views for Lat Lan MV
• Lật Lăn MV becomes the 2nd most-watched video of Huggies Vietnam.
• over 589,000 interactions on social networks